Good writing dies at the hands of search engine optimisation

This is a very entertaining and thought-provoking rant about the corporate takeover of music on the internet. His major points: blogging and music magazines are in the business of speed and hits, leading to more and more inconsequential pieces, written worse and worse, and leading to homogenisation. There's no 'stumble culture' any more - finding an odd band by accident. Instead, coverage is predicated on exclusivity, getting there first and statistical analysis: more clicks leads to more advert revenue.

Contains a lot of swearing. He's angry. It's a fascinating examination of the quality/quantity dilemma.

sorry: I've deleted it because it's set to play automatically and it was driving me mad. See it here, especially if you're a media student.