Wednesday, 25 May 2011

Panic Over: Marmite Not Banned In Denmark

It was a publicity stunt. Marmite isn't banned. Instead, its manufacturers have opted not to submit it for approval by the Danish food authorities.
Neither Marmite nor Vegemite and similar products have been banned by the Danish Food And Veterinary Administration. However, fortified foods with added vitamins, minerals or other substances can not be marketed in Denmark unless approved by Danish food authorities.

According to the Danish Order on food additives, addition of vitamins, minerals and other substances need to be approved by the Danish Veterinary and Food Administration before the product can be marketed in Denmark.

The Danish Food and Veterinary Administration has not received an application for marketing in Denmark of Marmite or similar products with added vitamins or minerals.

Other fortified food products  have been approved by Danish food authorities and are being marketed in Denmark.
Given that sales there are minimal, I assume all this publicity was a stunt by Unilever, and one I should have spotted immediately. I am a fool.

1 comment:

Blossom said...

Phew! Now I'll be able to sleep tonight.