How tabloids work part 945

This is the last paragraph in a Sun story about sharks being spotted off Cornwall (they just change the date each year and reprint):

A spokesman for the harbour master in St Ives said they were not "100 per cent" sure yet if the sharks spotted were oceanic white tips and stressed that people should not blow the reports "out of all proportion".

And here's how they proportionately introduced the story:

(Photo NOT taken anywhere near Cornwall, or indeed recently).