Showing posts with label political advertising. Show all posts
Showing posts with label political advertising. Show all posts

Tuesday, 11 October 2011

Cynical political adverts of our time

Here's an ad for a Polish political candidate from the SLD party. Any Polish readers care to translate the message at the end? It's slightly odd because Poland's such a conservative country: yesterday's election results returned a business-conservative party ahead of the cultural-conservative party, which is pretty depressing.



When I taught political communication, one of the themes we addressed was the replacement of policy communication with brand/lifestyle political ads. Here's an Austrian one which is both highly sophisticated and utterly, utterly cynical: my non-Germanophone students were stunned when I revealed at the end that it was a political advert. Entirely lacking in policy ideas, it trades on the idea that no attractive woman would ever sleep with a liberal.