Cynical political adverts of our time

Here's an ad for a Polish political candidate from the SLD party. Any Polish readers care to translate the message at the end? It's slightly odd because Poland's such a conservative country: yesterday's election results returned a business-conservative party ahead of the cultural-conservative party, which is pretty depressing.



When I taught political communication, one of the themes we addressed was the replacement of policy communication with brand/lifestyle political ads. Here's an Austrian one which is both highly sophisticated and utterly, utterly cynical: my non-Germanophone students were stunned when I revealed at the end that it was a political advert. Entirely lacking in policy ideas, it trades on the idea that no attractive woman would ever sleep with a liberal.

Evil, cynical genius

In the old days, politicians would appeal to your political interests. Now, it's just a matter of selling you a lifestyle. This is both the best and worst political broadcast I've ever seen. Want policies? Tough. The message is, nice girls don't boff socialists (she cries because she's just slept with someone who has filled in an application for the Socialist Party of Austria). But that doesn't matter. It could just as easily sell holidays, insurance, the Nazis, whatever. Hollow… so hollow that it doesn't need dialogue.