I know you lot think that I'm just a cranky old Trotskyist grouch for moaning about the brain damage caused by advertising, but I'm not alone - one of my favourite sites is Sociological Images, which takes aspects of mass and commercial culture and subjects it to sustained analysis. If you're a media studies student, or just a slightly concerned human being, you should visit frequently.
But I digress. Plucking up the courage to contact them, I sent them the Sanex ad that's running in the UK at the moment, and they're talking about it here.
Wait until they see the Beko ads on billboards in The Dark Place… I'll take a picture when I get a chance, or see the (uncopyable) version here.