Save our Nerds

All subcultures are appropriated, hollowed out and reoriented for the purposes of capitalism. This is just true - and Dick Hebdige wrote about it a long time ago. But I guess we don't care about it much when it's somebody else's subculture. I got it around 1992-1993, when Indie became Britpop and a world was lost. Other may feel that Topshop selling metal band t-shirts to townies was pretty insulting. Now this guy feels it's been done to nerds. True - but so late: I'd guess Weird Science started the rot in 1985. The Big Bang Theory is simply the coup de grace.