Showing posts with label consumerism. Show all posts
Showing posts with label consumerism. Show all posts

Friday, 23 March 2012

Minor annoyances that really get to me

Ben Cynical really knows me very well: he's found a blog by someone who could be a soulmate. It's Meaningless T-Shirts, and it's a delight. The author collects photos of clothing with pointless or non-existent references, and subjects them to sarcastic analysis.

I would like to shower him or her with kisses and riches. I've never understood why one would want the label on the outside of one's clothes. I remove labels from my clothes and certainly wouldn't buy any advertising made-up things like the 'San Francisco Track Dept 1969' one I saw a couple of days ago. Suspiciously similar to this one:


If you were an adult in the nonexistent athletics department in 1976, you'd be 54 at a minimum. Nobody will remember your 4th place in the San Francisco speed-walking semi-finals. Give it up.

I mean seriously, what is the point? Does it persuade people that you spend your time in American thrift stores hunting for 'vintage' clothes? Or that you're an athlete or American? Or just kooky. While we're on the subject: baseball caps. If you're playing baseball - fine. If not, don't. And especially don't wear baseball caps relating to actual baseball teams if you don't actually support them. Or even like baseball.

This is why I'm not a postmodernist. I'm just to unhip. These logos and symbols are signifiers, in structuralist terms. They're postmodern because they don't have 'real' signifieds, things to which they refer. They appear to have some relationship to actual places/things/events but it's made up. A proper postmodernist would think this amusing, if a little played out - the baseball cap doesn't really say 'baseball fan' any more: it says that you're into American culture, perhaps hiphop culture in particular. But not me. I just think that if you wear these things, you're a dick. And if you pay extra to have a clothing manufacturer's name on the outside, in big letters, you're a stupid, shallow dick and you've paid to become a brand advert.

This has been a public service message from reality. Do call in.

Tuesday, 12 April 2011

What's wrong with you people?

Fintan O'Toole, a great economics and politics thinker, poses the question of why Ireland's population isn't out on the street. After all, a corrupt and greedy bunch of crooks hijacked the government, the legal system, the economic structure, business, the media: the entire public sphere, in fact. They bankrupted the entire country and have got away with it, leaving a highly-educated and articulate population to suffer. But there's very little public display of anger.

The answer, of course, is that Ireland emerged from a ruralist, conservative and conformist post-colonial situation too fast and too enthusiastically: the emerging generation of the 1980s hated politics, collectivism and self-sacrifice. They wanted Porsches and property: indvidualism in its rawest form. Being next to Britain didn't help: there's no way to acquire the trappings of one of the world's largest economies in a short period of time except through greed, ruthlessness and criminality. So Ireland was transformed from rural backwater to cowboy capitalism in a very short time - result: disaster. The problem now is that although Ireland's got a proud history of rebellion, it's always been focussed around colonialism and religion: there's very little class-consciousness to draw on for the present day. Instead, the passionate ones emigrate: Ireland's safety valve.

Although I said that a bunch of crooks hijacked the country, I've been thinking about collective responsibility recently. The Icelanders voted last week not to pay Britain and the Netherlands £3.5bn they lent Iceland to cover bank losses: their case is that the people didn't lose the cash, the banks did. I'm torn on this: it's true, but Iceland as a nation decided to pursue this insane form of hyper-capitalism, to deregulate the banks and gamble. They might not have been an informed public, but they did repeatedly vote in rightwing governments. It's the same in Ireland. Everybody kept voting for the rightwing parties, investing imaginary money in property at home and abroad, and buying new BMW SUVs as though the party would never end. At the other end, the Germans are refusing to forgive some of the corporate debt Ireland's government has underwritten as though they're the innocent victims, and not the enthusiastic peddlers of insane financial products.

There has to be a degree of responsibility: the German, Irish, Icelandic and British people weren't mugged: they dived into the world of speculation with abandon, and have paid the price. On the other hand, as usual, the people who couldn't afford to gamble are the first to suffer: the young, the old, the poor and the sick, while the people who dreamed up these schemes and sold them to governments and populations alike, have got away scot free.

The Icelanders, I think, have it right, despite pretending that the system just appeared by magic:
 Iceland did two remarkable things. First, it let the banks go under: foreign financiers who had lent to Reykjavik institutions at their own risk didn't get a single krona back. Second, officials imposed capital controls, making it harder for hot-money merchants to pull their cash out of the country.

When the credit crunch came to Dublin, the government decided to underwrite the entire banking industry – including tens of billions of euros of loans made by foreign investors. That landed the country with a debt worth something like €80,000 for every household – a debt that effectively bankrupted the country.
"A reverse Robin Hood – taking money from the poor and giving to the rich," is how Anne Sibert, a member of the Central Bank of Iceland's monetary policy committee, describes the Irish policy. But Dublin was merely following the old free-market tradition that rules governments should never break faith with financiers.


Populations aren't rational consumers: none of us ever have the full facts available to make good decisions (the tuition fees scandal pretends that teenagers are rational consumers too) - this is how capitalism works, by selling junk to the misled. We should be on the streets, and it's heartening to see UK Uncut, for instance, getting the hang of it. Let's hope the Irish get out there too - but let's remember that these shysters were knocking at an open door and have a little shame about the way we all fell for the credit-driven consumer lifestyle without a thought for tomorrow.