Showing posts with label Media Studies. Show all posts
Showing posts with label Media Studies. Show all posts

Monday, 27 February 2012

Defending the university, defending Media Studies

As you may know, my job is split between the departments of English and Media, Cultural Studies and Communications. There's some natural crossover: Cultural Studies was informed by and revivified literary criticism, but Media Studies is a discrete academic field.

I should confess that I'm not garlanded with Media Studies qualifications: I started teaching in the department because a long-departed course leader spotted me reading the Guardian (another crucial role that paper has played in my life) in the post-graduate office and asked me if I read a newspaper often. When I replied in the affirmative, he offered me some teaching work. Twelve years later I'm still here - and still in temporary employment.

So I'm naturally disposed to defend both my subjects against the unthinking slights of the snobs. English has only been in existence since the 1920s, and had to fight hard to be taken seriously. I was therefore very cheered by Stefan Collini's piece in the Guardian defending the cultural role of higher education.

He first evoked a dystopian vision of universities reduced to churning out obedient worker bees for business:
Take one job centre. Add several apprenticeship programmes. Combine with an industrial lab (fold in a medical research centre for extra flavour). Throw in some subsidised gigs and a large dollop of cheap beer. Don't stir too much. Decorate with a forward-looking logo. And hey presto! – you've got a university.
In our case of course, there's no cheap beer and no gigs: the SU went bust many years ago and now functions largely as a wing of the university's PR department. But we are resisting the emplyability-discourse to some extent. (Not that I don't think students should be employable, but it's our job to produce the critical, creative thinkers who'll transform society, not manufacture drones according to the demands of economic drivers who've demonstrated their profound inability to understand either industry - cf business and new media) or the economy (banks, ratings agencies, politicians - all thought that everything was going swimmingly until, well, it wasn't).

Universities are failing to some extent, he says:
From anecdotal evidence (especially conversations among parents of university students), it may seem that the major systemic failing is the paucity of individual attention that students receive in many universities – seminar sizes are too big and tutorial hours too few.
I think he's right: my siblings who went to Cambridge got individual tutorials every week, as well as lectures and presumably seminars. They also had to write an essay for every tutorial. It's an expensive system, but a good one: my siblings also got money and resources thrown at them, which they felt was their right because they'd got to the top of the tree. I don't begrudge them that, but do feel that they got there by attending very famous private schools rather than solely by individual toil (I went to a mix of state and private schools and put almost no effort in to anything). I look at my students and feel that they're the ones who need all this academic and financial support: they've been to big state schools, they've overcome all sorts of hurdles, they've often beaten the racial disadvantages built into the system, they often have to work long hours and look after their families, they've not accessed family and cultural networks to enhance their formal educations, and yet they're the ones who have reduced contact hours, large classes and poor resources.

One of my private educational fantasies is importing the NFL (American Football) draft system, in which the 'poorest' teams get first pick of the best debutants. At the moment, the elite universities massively disproportionately favour the privately-educated: teaching them must be a doddle. But if the Russell Group universities are so great, they can surely cope with The Hegemon's disadvantaged students? So let's do a swap. We'll take the 5A* Etonians and they can take our inner-city kids and working parents. Their traditional intake should thrive despite our limitations, and our usual intake should blossom with the intensive attention afforded them at Oxbridge (actually, research shows that comprehensively-educated students do better at university: they've used to relying on their own resources without constant support). OK, a couple of Grade-I listed buildings might have to be turned into crèches rather than film-sets and the Bullingdon Club might have to turn from vintage claret to Carling, but I'm sure they'll cope.

Anyway, the Collini article has lots of good things to say, but amongst them is this:
It is worth emphasising, in the face of routine dismissals by snobbish commentators, that many of these courses may be intellectually fruitful as well as practical: media studies are often singled out as being the most egregiously valueless, yet there can be few forces in modern societies so obviously in need of more systematic and disinterested understanding than the media themselves.
I'm listening to the Leveson Inquiry this morning. It's exposing the extent to which certain sections of the media have coarsened, cheapened and corrupted public life in the pursuit of power and profit. Whenever I hear anyone attack media studies (family, friends, Daily Mail readers), I point out that we're all swimming in media now: the papers we read, the TV we watch, the search engines we use, the blogs on which we rant, the Tweets we dispatch, the censorship to which we assent and object: all these are media studies. The ways in which media are framed and the ways we use them, understand them and interpret them - they're all media studies (the same applies to English). We even run a module called Media Ethics - from the perspective of owners, politicians, journalists and - often overlooked - readers. 

Any parent worried about what their kids are up to on the net, from grooming to Anonymous, should sign up for a Media Studies course immediately. There's nothing more important or more complicated than our relationship with media, whether that's a sonnet or a soap opera.

Tuesday, 25 October 2011

Digital literacy: urgently needed

One of the key buzz words built into our work here 'digital literacy', and we're constantly told that our students are 'digital natives', hence the need for us all to move everything we do onto Facebook/Twitter/Ning etc.

It's not true. 45% of our students are mature, i.e. not necessarily 'digital natives', and it's patronising to assume that young = techy, older = primitive. It's not true in a more interesting sense either: the underlying implication of our 'digital literacy' strategy is that putting everything online will make what we do automatically more exciting. What a depressing thought: that the packaging is what appeals to students, not the concepts. They aren't magpies, they're people. They don't just pick out the shiny bits of a course.

What digital literacy means for our students, who are more sophisticated than many realise, is relevance. They can spot tokenistic tech-babble from miles away. What they want is appropriate use of technology. Otherwise, the university looks like someone's dad (perhaps mine) asking in PC shops whether the laptop he's poking will 'do the Google' (which sounds like a 1950s dance craze). It's more than being able to operate a couple of bits of old-fashioned proprietary software.

What digital literacy should mean is the ability to confidently negotiate the tsunami of information, entertainment and distortion breaking over our heads. Information has never been more accessible. Nor has it ever been so overwhelming. We see this in the classroom, where we have to teach students how to discern between authoritative sources and mad blokes  ranting from their bedrooms. It's not just content either: real digital literacy is also about appropriate use of media. Where does it come from? Whose interests is it serving? Is it owned, and should it be? What should be done with it? E.g. is searching for a word on Google Books, then referencing the book as though you've read it rather than extracting a useful phrase educationally helpful?

After all, in my incarnation as an English literature teacher, we show students how to negotiate books. They learn about unreliable narrators, about rhetorical strategies, about realism as a technique, and all the other tricks of the trade. They know not to take a single word at face value, to interrogate the structures and features of a text, whether it's a novel or an autobiography. You can't be a literature student without doing this. So why are we happy to let people loose in society without training them to question the origins and practices of their other media experiences? You wouldn't believe the number of people who don't know how scripted and staged Top Gear is, for instance.

I know that information overload is the main challenge: I'd have a Nobel by now if I started writing every day rather than try to keep up with the news, blogs by peers and friends, pressure groups I support, random Twitter links ad infinitum. But it's not just me: major news corporations make mistakes because they're under pressure to get there first rather than write the best story - see the Daily Mail's accidental publication of the Knox Appeal Rejected story (complete with fake quotes and eye-witness accounts of scenes which never happened). It's not just about evil newspapers with barely concealed reactionary agendas (though that is of course what the Daily Mail exists for): it's about the speed and volume of information journalists have to process, evaluate and repeat: accuracy and perspective are the first victims, and the result is what Nick Davies calls 'churnalism'.

We run the risk of never knowing what can be trusted and what can't. Of course, we tell our students repeatedly that there is no truth: everything is mediated, framed, edited according to a conscious or unconscious ideological perspective. This is core to media studies as it is in literary studies. If digital literacy means anything, it's arming people with discernment, or what Clay Shirky calls 'filtering'. This applies to newspapers, PR, what Facebook do with your information and how Google processes your viewing habits. You can't be an engaged and critical citizen if you can't deconstruct the tidal wave of information heading in your direction.

If you're not digitally literate, you're laying yourself open to disinformation, manipulation and exploitation. That's why America's Knight Commission is linking information literacy with democracy. It's why Howard Rheingold teaches his students about bullshit detection. So it's a shame that media studies is roundly mocked and has suffered from the biggest fall in university applications in the UK for next year. It's almost as though a cynical élite (including elements of the media) doesn't want you to think about what it's up to!

Friday, 8 July 2011

I am available for interview

Some of you may know that half my job is in a department of Media and Cultural Studies (the other half is in Literature). So obviously I've had my share of abuse over the years from know-nothings.

Here's a quick corrective.

A few of the issues raised by the News of the World story:
What constitutes acceptable journalistic practice?
What is news?
What is the difference between the 'public interest' and 'what interests the public'?
Does tabloid journalism poison the public sphere?
Who is 'fit and proper' to own newspapers?
What should be the proper relationship between the press and politicians?
Where does the press fit into the continuation of hegemony?
What does the rise of New Media do to the press and the balance of power?
What's the role of newspapers?
Does self-regulation work?
Does morality have a role to play?
How do readers relate to the media they consume?
Does the pursuit of profit lead to dumbed-down debate?
Are our political leaders and paradigms dictated by media discourse?

A few of the issues raised on Media and Communications courses:

What constitutes acceptable journalistic practice?
What is news?
What is the difference between the 'public interest' and 'what interests the public'?
Does tabloid journalism poison the public sphere?
Who is 'fit and proper' to own newspapers?
What should be the proper relationship between the press and politicians?
Where does the press fit into the continuation of hegemony?
What does the rise of New Media do to the press and the balance of power?
What's the role of newspapers?
Does self-regulation work?
Does morality have a role to play?
How do readers relate to the media they consume?
Does the pursuit of profit lead to dumbed-down debate?
Are our political leaders and paradigms dictated by media discourse?

I await your apologies.

Thursday, 19 August 2010

Media Studies: there's still hope

Despite the carping of morons who think that a sophisticated understanding of the economics, institutional and legislative frameworks, ideological and cultural contexts of the media in which we're all immersed is 'soft' and unworthy of study, media and communications studies is becoming more important.

But there's still a sense out in the job market that it's not a 'proper' degree. If you've studied media and allied subjects, check out this live online Q and A on potential careers today! There are jobs out there, and not all of them involve pulling pints.

Tuesday, 25 August 2009

In defence of Media Studies

You'd expect me to defend it, of course, as it's half my job. So I won't, other than to point out that everything we experience (yes, everything) is mediated, and that a course taking in Adorno and Baudrillard can't be that easy.

So anyway, have a read of this.

Monday, 16 February 2009

The people have spoken - the bastards

I've had an anonymous vote (from a Blueyonder subscriber in the region of Wolverhampton and Telford) against more discussion of media studies - so an addition to the rules: identify yourself in some way (a link to your own blog is enough) if you want an opinion! As to the substance: half my job is media studies and it's more complex than you might think. 

Surely everybody should know, for instance, what Baudrillard or Bourdieu or Bauman (see, three very serious philosophers and I'm only up to B) have to say about our increasingly mediatized, simulated societies? Or who owns the webosphere? Or how online 'communities' relate (if they are communities)? Or how audiences process and understand Jeremy Kyle? If we don't know about, the bastards who MAKE Jeremy Kyle win without a fight… But seriously, there's a large dollop of philosophy, cultural studies and sociology in media studies, and none of it helps the kids get onto Big Brother (thankfully). 

I received my Bad Science 'I Think You'll Find It's A Bit More Complicated Than That' T-shirt the other day and wore it for my economics lecture/seminar. I think they got what I was saying…

Wednesday, 29 October 2008

Inaugural Message

Greetings to the world - and in particular to the Wolverhampton University Media MA students, to whom this blog is dedicated as an example of new media.

The topic for the week is the U. S. election

If you would like to develop your blog into a substantial and sustained piece of work, you may wish to put this forward as your research proposal (due Tuesday 2nd December), to be developed into a finished product. 

Hint: to comment on a posting, click the posting title to open a new page: a comment box will be at the bottom.