We had a long and fascinating seminar discussion on audience construction today: how texts are constructed to create a particular (temporary, fuzzy) audience. We watched this trailer, for Synecdoche New York and talked about cinematography, sound, narrative, title, casting, class, age, and education.
Then we talked about Top Gear. Sadly for Clarkson's dreams of world domination, even the car-fan young men knew very well that he's a cartoon character and not meant to be taken seriously.
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