Thursday, 12 December 2013

How To Fail At Social Media The Tory Way

3 Easy Steps to mastery of social media.

1. Pick a hashtag. For example:

Just pluck it out of the air. Don't bother doing any preparation: conversations with people, that kind of thing. Once it's a #hashtag, it'll go viral of its own accord.

2. Watch the campaign take hold like wildfire:

Don't bother supporting it in any way, or engaging with other people on your social media network of choice. Just abandon it without making any effort.

3. Have a petition. Everybody loves petitions. Especially one that opposes 'cuts'.

This bit only works if you avoid mentioning that you're a government MP and minor functionary who voted for massive cuts to council funding. Genius: you impose cuts in Parliament where nobody can see you doing it, then oppose cuts in your constituency because the Council is run by a different party. Cue mucho coverage in your supportive local paper.

And the petition?

Wow! And who are these doughty campaigners for a larger state?

Gosh. So that's you, your 21-year old campaign manager who presumably did all this work, hopefully not this Aman Johal nor this Sam Paskin who tweets mostly about his collection of weaponry, and a local Tory student.

But don't worry if this campaign doesn't go viral. You can always have another poll demanding that local parking charges are reduced. That's a surefire winner:

38 Degrees, eat your heart out!

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