1. Pick a hashtag. For example:
Just pluck it out of the air. Don't bother doing any preparation: conversations with people, that kind of thing. Once it's a #hashtag, it'll go viral of its own accord.
2. Watch the campaign take hold like wildfire:
3. Have a petition. Everybody loves petitions. Especially one that opposes 'cuts'.
This bit only works if you avoid mentioning that you're a government MP and minor functionary who voted for massive cuts to council funding. Genius: you impose cuts in Parliament where nobody can see you doing it, then oppose cuts in your constituency because the Council is run by a different party. Cue mucho coverage in your supportive local paper.
And the petition?
Wow! And who are these doughty campaigners for a larger state?
your 21-year old campaign manager who presumably did all this work, hopefully not this Aman Johal nor this Sam Paskin who tweets mostly about his collection of weaponry, and a local Tory student.
But don't worry if this campaign doesn't go viral. You can always have another poll demanding that local parking charges are reduced. That's a surefire winner:
38 Degrees, eat your heart out!