The company has gone into hibernation, mostly because its business was webpage scraping: nicking other people's text and using it to drive traffic to website. Google doesn't like that kind of behaviour: it damages the global behemoth's profit margins, and so poor HowToCorp has been erased from its search algorithms.
It's really easy to report people and companies to the ASA. I'm certainly going to do it more, and more often. I got this today:
Dear Dr VoleAs their logo is 'legal, decent, honest and truthful', I'm expecting a good result from their scrutiny of Mr Shapps!
Thank you for contacting us. We have referred this matter to our Investigations Team, and an Executive will update you on the outcome of the Investigation in due course. Thank you for your patience.
Lewis JonesComplaints Executive
Advertising Standards AuthorityMid City Place, 71 High HolbornLondon WC1V 6QTTelephone 020 7492 2222www.asa.org.uk