Friday, 22 October 2010

Exemplary news management

What do you tell the press when your prestigious figurehead is suspended from the House of Lords and forced to pay back £40,000 of expenses he wrongly claimed?

Do you say 'we take this very seriously and will discuss what to do next'? Or perhaps 'we're fully behind Lord Paul and have every confidence in him'. Or 'We're very disappointed in Lord Paul's behaviour and have sacked him'?

Er, no. You tell the journalists to sod off:

The university today refused to comment on Lord Paul’s future after the ruling was approved by peers.
A fine strategy that will no doubt pay off in the fullness of time. May I offer this visual aid for the next time journalists come calling?

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