Showing posts with label McDonaldization. Show all posts
Showing posts with label McDonaldization. Show all posts

Tuesday, 6 October 2009

Friday, 25 September 2009

Roboprof is on the case

I probably shouldn't draw attention to this, as my superiors will think it's a great idea, but one of the PGCE people lauded the introduction of automatic marking systems, currently in use in the US.

The idea is that a computer program loaded with a sample essay can compare student work to the sample and grade it… so much for knowledge, expertise, skill and the human touch. I thought we were being McDonaldized, but clearly education's going to be a lot worse than that.

Tuesday, 26 May 2009

Helpful hints for students

1. Suggesting that the McDonaldization of education is good because fewer lecturers are needed will not gain you high marks or indeed warm feelings of regard from the person marking your essay.
2. The US Government does not own 'Skype, Microsoft etc.'.
3. Africa is not a small country. It's a massive continent of 47 countries.

Also: this gem from Zoot Horn:
If you get an email from the NHS warning you that you can catch swine flu from canned pork products ignore it. It's just spam.

Tuesday, 19 May 2009

The lonely suicide of education

I've just been to an open staff meeting with our esteemed Vice-Chancellor.

We are all going to be efficient. Centralisation will also be a feature of our institution. Efficiency will be centralised, and centralisation will be efficient. We will centralise efficiently, and we will be efficient because we will be centralised.

In the middle of all this rather retro management gobbledygook (it was like listening to an NHS manager appearing on Just A Minute), she sneaked in the death of the university. Obviously, she didn't phrase it like that. What she said was 'We are past the age, and past the ability, for staff to design small modules. What we will do is buy in course material from providers such as the OU or Pearson'.

So there you have it. We won't need PhDs or experts to teach courses. We'll just need people to switch on the computers, hand out the books and press play on the DVD machine. Obviously having people who've written books, revolutionised their field or conducted in-depth research is a drag on resources. Knowing stuff costs money. Employing monkeys to hand over shrink-wrapped courses designed somewhere else for profit is much easier. And of course, all students are the same and have exactly the same needs so we won't need to design courses by getting to know people, reading their work and adapting to their needs. (Meanwhile, they're telling us that we'll have more time for research. What the fuck for? Nobody will ever hear it).

It's also the end of critical thinking (educational values weren't mentioned once). We'll end up with Law, Business and apprenticeships, when what we need are humanities graduates and other critical thinkers who'll challenge this narrow, employer-fixated, managerial, imagination-free vision of education and life in general as a process of ramming individuals into complacent work-unit boxes. What's happening is exactly what Ritzer said would happen: courses like English, Cultural Studies, languages, history etc. will be taught at élite universities to élite kids who'll continue to run the world and never, ever, have to meet an oik from Wolverhampton in the corridors of power again. Our lot will learn to hold meetings, operate Powerpoint and do what they're told without question. Do we improve society by churning out obedient drones? No. We reify existing inequalities.

Do I sound angry? I know that underneath this mild exterior is a Stalinist waiting for his chance, but this is insanity. Educationalists (the Institute for Learning Enhancement, or the V-C's Gestapo, as nicknamed by a much more senior figure at my university) are actually, gleefully, joyfully, seriously doing their very best to remove the few remaining vestiges of humanist, Enlightenment values. They're like the Khmer Rouge, who were nominally communist but actually did all they could to destroy communist values. They're entryists, wreckers, anti-intellectuals, managers and technocrats hellbent on deifying 'efficiency', rationality and all the qualities Bauman said lead to Auschwitz. This is perhaps what makes me angriest of all. The people who are meant to be on our side are the destroyers. They have no faith in the power and purpose of education because they're rightwing loons obsessed with the appearance of authority. They despise the experts, those scruffy readers who spend their time thinking about stuff rather than buying Armani and finding ways to 'maximise income streams'.

They're cowards and they are traitors, and so are we for not standing up for the educational values we believe in. Students: do you want me to spend my time mechanically reading out a lecture prepared by some under-paid graduate in a Slough office and faxed to me that afternoon, or do you want me to spend years reading books, thinking about them, writing about them, then talking to you and listening to what you think? I know what I'd rather have.

I didn't go to Oxford or Cambridge. I went to a small, kindly, serious institution (Bangor University). It wasn't perfect, but there was no fudging about what constituted education. It wasn't the delivery of preconceived ideas. Education was a matter of thinking, arguing with, talking to and listening to academics who knew what they were on about, but who were also interested in how we saw the world. That's my bottom line, and it's how my colleagues here feel. I don't want to end up parrotting somebody else's line, then marking your work according to what a distant company thinks is a 'right' answer - we may as well deliver a degree by online surveys and e-mail.

Mind you, facsimile / fax-machine education is damn cheap.

Set reading for today: Ritzer's 'The Mcdonaldized University'.

Tuesday, 17 March 2009

Dark waves wash over me

It's becoming quite a depressing week: bad class yesterday, evidence of grade inflation, management machinations are reducing the space for creative and flexible subjects, meetings are springing up all over, I was told a disgusting anecdote about a student's trip to a zoo and there's no end in sight.

Still, another book turned up in the post today. Ritzer's The McDonaldization of Society - it summarises what's happening to this place perfectly.

Tuesday, 10 March 2009

No moral compass

Some evil bastard at my university has sent me a flyer inviting me to a conference on foundation degrees called 'Investing for Success'. The keynote speaker is Tesco's personnel director of education, talking about the Tesco degree in retail (outsourced, of course, to some opportunistic bullshitters). What do they think I can learn? How to dumb down? How to subjugate all academic and ethical concerns to the mighty dollar? I suspect that the Retail Foundation Degree doesn't mention union rights. I wonder if it includes modules on systematic £billion tax evasion using the offshore economy? That's not exactly investing…

Leicester University should be ashamed of its behaviour in legitimising this kind of astroturf. It's exactly the kind of limiting, reductive fodder for proles that our governments have decided is good enough - a simulation of education which (Ritzer's McDonaldized University) ensures a compliant supply of drones (sorry, flexible workers) to keep corporate Britain in school fees and gymkhana kit. The minimum-wage, benefit-dependent proletariat think they're being educated while the nobs are getting sherry in tutorials down in Cambridge. Why shouldn't the poor get a share of the sherry, a couple of hours' personal attention from an academic at the top of her or his game? Perhaps with that kind of 'investment', they'd get a lot more out of it than an overconfident toff with all the advantages.

Ian McEwan imagined this dystopia in skin-crawling detail years ago in The Child In Time, as did John Christopher in The Guardians.