All must have mottos

My housemate had a package of parking instructions in the post. It was published by Wolverhampton Council and APCOA, a purveyor of parking spaces whose motto is: The World of Parking.

Is this the least attractive world ever? I've heard of worlds of adventure, hurt, sleaze and many others. I've never dreamed of a world of parking. It sounds very boring indeed. Why should every company try to make itself sound profound or caring by having a stupid motto? Any further contenders?