Bill Hicks had a great routine about advertising executives who could only think in terms of market demographics, even co-opting rebellion as one more marketing tool.
It came to mind as I watched a discussion about cigarette advertising restrictions on Newsnight last night: two not very bright but highly confident marketing whores chortling away because they could see that if cigarettes are literally put out of sight and sold in plain packaging, the cigarette companies would use social media to sell smoking: going for the rebellious dollar. Watch it here from 34.27.
Kids: smoking isn't rebellious. It kills you and the money doesn't go to cool nonconformists. It goes to massive global corporations and the men in suits give the money to the Republicans, the Tories and other unpleasant types.